Fraud I.D. tracks all impressions and clicks from your PPC Search campaigns and breaks them down into the following statistics:
- Clicks On Ad - This tracks each time that your PPC Search ad is clicked.
- Valid Land Page Impressions (LPI) – These are clicks that passed through the Fraud I.D. detection system and made it to your landing page. This is the total number of valid clicks for your campaigns.
- Bot LPI - ???.
- No Cookie LPI – This tracks a cookie that Fraud I.D. drops for the user. The cookie not being present when the user hits the landing page is indicative of unnatural behavior.
- Total LPI – This tracks the total number of impressions that hit your landing page.
- Missing Landing Page Impression (MLPI) – This is the number of clicks from your ads that didn’t load the landing page. This is indicative of non-human traffic.
- Total Questionable Clicks (TQC) – This number represents the sum of the Bot LPI, the No Cookie LPI, and the MLPI. This is the total number of clicks that show behavior typical of Click Fraud.
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